Marketing Plan Essay Example

Marketing Plan Essay Example Marketing Plan Essay Marketing Plan Essay This ewe mixed rice will be packaged in one pound pack for easy purchasing and storage. In todays market, there is major only either white rice or brown rice available, not yet any mixed rice available in the market. And according to Sads biannual milled rice distribution survey for food use, total domestic consumption of rice is about 47. 5 million, which equals over 19 pounds per capita (Liabilities. Com 2009). Even though there are many people consume rice, there are deferent needs exist in the whole market, and it Is Impossible that only one product or service can satisfy all the needs. In order to reach the maximum efficiency, the marketers have to clear understand the needs of the customers, and develop deferent products to them, and this Is called target market strategy. According to Solomon, Marshall, and Stuart (2008), target marketing strategy means delving the total market into different segments on the basis of customer characteristics, selecting one or more segments, and developing products to meet the needs of those specific segments. By measuring the observable aspects of a population, the size of the consumer can be known. Some aspects used to measure are age, size, gender, income, education, and Emily structure. Since each group has own shared behavior, the marketer can find the target one and design the product introduction message to attract them. Since the product is mixed grains and is required to cook before consume, the target consumer gender is female. It is not saying male dont know how to cook, the consumer demographics Is for general shared characteristics. Women who have family tend to cook more and mostly pay more attention to healthy food, so the age Is over 18 and women for the target consumer.

How Neologisms Keep English Alive

How Neologisms Keep English Alive A neologism is a newly coined word, expression, or usage. Its also known as a coinage. Not all neologisms are entirely new. Some are new uses for old words, while others result from new combinations of existing words. They keep the English language alive and modern. A number of factors determine whether a neologism will stay around in the language. Rarely will a word enter common usage, said the writer Rod L. Evans in his 2012 book Tyrannosaurus Lex, unless it fairly clearly resembles other words.   What Qualities Help a New Word Survive? Susie Dent, in The Language Report: English on the Move, 2000-2007, discusses just what makes a new word successful and one that has a good chance of staying in use. In the 2000s (or the noughties,  oughties,  or  zips), a newly minted word has had an unprecedented opportunity to be heard beyond its original creator. With 24-hour media coverage, and the infinite space of the internet, the chain of ears and mouths has never been longer, and the repetition of a new word today takes a fraction of the time it would have taken 100, or even 50, years ago. If, then, only the smallest percentage of new words make it into current dictionaries, what are the determining factors in their success? Very roughly speaking, there are five primary contributors to the survival of a new word: usefulness, user-friendliness, exposure, the durability of the subject it describes, and its potential associations or extensions. If a new word  fulfills  these robust criteria it stands a very good chance of inclusion in the modern lexicon. When to Use Neologisms Heres some advice on when neologisms are useful from The Economist Style Guide from 2010. Part of the strength and vitality of English is its readiness to welcome  new words and  expressions and to accept new meanings for old words. Yet such meanings and uses often depart as quickly as they arrived. Before grabbing the latest usage, ask yourself a few questions. Is it likely to pass the test of time? If not, are you using it to show just how cool you are? Has it already become a clichà ©?  Does it do a job no other word or expression does just as well? Does it rob the language of a useful or well-liked meaning? Is it being adapted to make the writers prose sharper, crisper, more euphonious, easier to understand- in other words, better? Or to make it seem more  with  it (yes, that was cool once, just as cool is cool now), more pompous, more bureaucratic or more politically correct- in other words, worse? Should the English Language Banish Neologisms? Brander Matthews commented on the idea that evolutionary changes in language should be prohibited in his book Essays on English in 1921. Despite the exacerbated protests of the upholders of authority and tradition, a living language makes new words as these may be needed; it bestows novel meanings upon old words; it borrows words from foreign tongues; it modifies its usages to gain directness and to achieve speed. Often these novelties are  abhorrent, yet  they may win acceptance if they approve themselves to the majority. This irrepressible conflict between stability and mutation and between authority and independence can be observed at all epochs in the evolution of all languages, in Greek and in Latin in the past as well as in English and in French in the present. The belief that a language ought to be fixt, that is, made stable, or in other words, forbidden to modify itself in any way, was held by a host of scholars in the 17th and 18th centuries. They were more familiar with the dead languages, in which the vocabulary is closed and in which usage is petrified, than they were with the living languages, in which there is always incessant differentiation and unending extension. To fix a living language finally is an idle dream, and if could be brought about it would be a dire calamity. Luckily language is never in the exclusive control of scholars; it does not belong to them alone, as they are often inclined to believe; it belongs to all who have it as a mother-tongue.